The Dual-System Advantage
The conscious and unconscious work in concert and understanding both leads to better insight and competitive advantage.
We have developed innovative solutions that bridge together the understanding of human emotion and unconscious thoughts with rational thinking in order to give you a competitive advantage- we call this the Dual-System Approach.
Each of our solutions are custom built with your decisions as the foundation and the Dual-System Approach as the structure.
Our Methodology
We start with identifying core business decisions then work back to derive the best end-to-end research & analytics solution.
Decision Discovery
As always, we start with understanding your key decisions and stakeholder needs to develop an optimal study that will work for your entire organization.
Method Application
Research methods and analytics solutions are recommended followed by a review of available supporting data sources for usage and/or gaps.
Design & Build
All scope of work is aligned formally to a decision-based research plan, with D1 associates identifying opportunities to monitor and measure the impact of decisions derived from our research and analytics work.
Test, Learn & Refine
D1 associates will look for opportunities to re-evaluate, re-run, test and refine research models to ensure sustainability of value, and optimization of high impact work.
Our Solutions
Brand Tracking
Integration of unconscious thoughts and emotion with advanced brand equity and health measures to provide the most compressive brand tracking solution on the market today.
Dynamic Customer Segmentation
Give life to your customer segmentation by utilizing DeriveOne’s proprietary dual-system method to accurately segment your customers and track how they transition between segments over time.
Dual-System Concept Testing
We use our proprietary tool which was designed with our dual-system approach in order to test your ads, logos, packing, copy, or positioning strategy.
Driver Exploration and Analysis
Understand what drivers and attributes are most important to your customers utilizing a dual-system approach, and accurately measure their impact utilizing advanced statistical techniques.
Experience Data Solutions
Utilizing data science, AI and advanced analytics to help identify and close existing customer and employee experience gaps.
Custom Research and Analytics
Looking for something custom? DeriveOne, along with its extensive partner network, has expertise in various qual and quant methods to create the ideal study to match your needs.
The DeriveOne Incubator
DeriveOne, in conjunction with our partners Olson Zaltman and Kwantum Analytics, are always developing innovative research and analytics solutions to meet market needs and demands. From time-to-time we seek out clients who are interested in taking part in our research incubator program to help test and validate our new solutions.
If you are interested in becoming part of our program, please sign up here and we will keep your posted on any upcoming incubator opportunities.
Service Areas
Quantitative Insights
Advanced Segmentation
Brand Trackers
Choice & Conjoint Modeling
Concept & Ad Testing
Key Driver Analysis
Customer Experience
Qualitative Research
ZMET (Olson Zaltman)
Customer Interviews
Experience Testing
Bulleting-board discussion
Ethnography
Behavioral Analytics
Predictive Analytics
Statistical Modeling
Data Visualization
Machine Learning
Text Analytics
Consulting
Market Research
Data Strategy